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Cross Promote Online For Maximum Profits Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition. You can find businesses to cross promote all over the Internet. Participate in e-mail discussion groups, online forums and newsgroups that deal with your target audience. Subscribe to e-zines that deal with your targeted audience. Note on your Web site or e-zine that you are interested in cross promoting your products and services. Search in your favorite web directories and search engines to find targeted businesses. Cross promoting has many benefits. Save money by sharing the advertising and marketing costs. Save time when both businesses share the workload. You can offer your customers new products and services. Get referrals from the other business' clients. Receive valuable information from the business. Once you find a business you would like to cross promote with simply e-mail them your proposal. Tell the business owner the benefits of the cross promotion. Explain to him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, Web site, products and services. Using all three methods above will greater your chance for a profitable cross promotion. Good Luck!
Earning and Protecting Your Reputation Whether or not your brand is relevant to your content, it will quickly develop one relevant attribute: a reputation. Everyone who reads your blog will come away with an impression, either good or bad. They will like it or not. Surprisingly, that’s not the most important issue for your Blog Empire, because no reader, not even your most loyal, is going to like or agree with everything you say. The important issue is whether that reader believes your blog to be important. If a reader does not find a blog important, she will probably not return even if she liked a story or two: there are simply too many other blogs to see. If a reader finds your blog insightful, entertaining, and relevant, she will return even though she disagrees with your commentary or doesn’t like your layout. In order to be a serious empire, your blog must exude seriousness. That doesn’t mean your subject must be serious, but you must be serious about your subject. For political and technology blogs, that means accuracy and timeliness. Rumors must be noted as such. Opinions must be noted as such. You can be a partisan – in fact, your theme may be a very partisan view of something - but you’ve got to be fair to your readers, who will form an opinion about your subject based on what you say. If your blog is an art blog, you’ve got to focus on quality. If your blog features model trains, entries about your daughter’s dance recital will lose readers. If your blog is a reference or news blog, you’ve got to be thorough. Once your reputation is established, readers will come to your blog to see what you have to say because they will expect you to know more than them. If you miss the big story or are shown by later events to be completely off-the-wall when you said you were certain, they may not return. Reputation is everything, so as you build your Blog Empire, remember what you want a reputation for and consistently strive to earn it.
Layout Fonts, colors, links and artwork are all produced on the page in a layout, a format which ought to resemble the newly-cleaned bedroom of a small child. There will be a place for everything and everything will be in its place. There will be no toys shoved under the bed where a curious grandmother will find them and tut-tut. The closets will be neat and well-organized. The floor will be swept. In other words, you’ll need to combine all the elements of your blog into a format that makes people feel relaxed and impressed rather than distracted by clutter. But how do you accomplish that if you have no artistic ability? It’s not as hard as you would expect. Most blog software comes with a series of templates, preformatted layouts that will put things where your readers expect them to be. These templates will allow you to set fonts and colors, decide if you want one gutter or several, and place your own artwork on the page. They will allow you to set up an archive, start a mailing list so your subscribers can be notified every time you post, and provide a standardized structure into which you can add the codes and features that will make your blog unique. Just remember that every blog host and package offers different features (some are simple but don’t allow imported art, some require HTML knowledge but offer great latitude in design). If you don’t want to design the page yourself, professional blog designers, like Hoyt Station, can create an inexpensive layout to your specifications.
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